The agency network of Grey Düsseldorf has relocated to a new site and established an "Ideenbotschaft" (Idea Embassy) to mark the occasion. A guidance system was developed to playfully navigate employees and visitors through the embassy. Additionally, a small travel guide was created to introduce the surrounding area and explain the use of the premises.

Agency: 
KW43 Branddesign

Awards:
ADC – Award, 2008
DDC – Award, 2008
Designpreis des Landes NRW, 2009
European Design Award, 2008
Post Mailing Award (Travel Guide), 2009
iF Design Award, 2009
red dot Award, 2009
Creativity Annual Award – Platin, 2009